Radford Wallis

Project
20 Fenchurch Street
Brand creation

Client
Land Securities

Nicknamed the ‘Walkie Talkie’, 20 Fenchurch Street, designed by acclaimed architect Rafael Viñoly, will be a new landmark for the City of London.

We wanted to reflect the distinctive design of the building with an innovative approach to the marketing material, both in concept and physical appearance. We created a luxury brand for the development which takes the viewer on a ‘journey of discovery’. For example, in the brochure semi-translucent silk-screened acetate pages reveal abstract images beneath, illustrating the building’s unique aesthetics.

Project
Lisbee
Brand creation

Client
Marionet Music

Lisbee Stainton is a young singer-songwriter who writes easy-listening folk pop. She required a logo to convey her personality for her promotional material to represent her in an interesting and memorable way.

For her logo we created a clever graphic illustration of angel wings with a silhouette of the artist’s guitar found within the negative space between them.

On the back of the tour t-shirt, the logo neatly references the position of angel wings. The logo was applied to flyers, CDs and other merchandise.

Project
Data encryption
Rebrand

Client
Becrypt

Becrypt provides data encryption and security products for large organisations.

For the logotype we created a simple visual which reflected a combination of computing and security: a ‘hash mark’ is commonly used in coding and we modified it to reflect a medieval portcullis. The distinctive symbol allowed Becrypt to stand out on all product user interfaces.

Project
Rebrand

Client
The National Brain Appeal

Project
Brand identity
& stationery

Client
My Cuisine

An identity was required for a new upmarket, freshly-prepared food delivery service aimed exclusively at businesses and organisations in Canary Wharf.

We created an intelligent visual marque which combined a knife and fork with a distinctive Canary Wharf silhouette.

Rather than using standard plastic cutlery, wooden knives and forks were produced to mirror the upmarket identity, reinforcing the sophisticated brand proposition. A website, business cards, and menus were also produced.

Project
Brand identity
& posters

Client
Buckle for Dust

Buckle for Dust is an innovative theatre company which produces plays presenting the world in a slightly twisted way, evocative of fairytales and myths. The storytelling is darkly comic whilst the productions are theatrical and stylised.

In the logo, we reflected this philosophy by creating a visual illusion. The ‘B’ appears to be three-dimensional when looked at from two different angles – an impossible object in the spirit of Escher.

The plays’ posters develop the theme with images being simply twisted with intriguing, unsettling or quirky results.

Project
Designing Demand
Branding programme

Client
Design Council

Designing Demand has been included within the portfolio of Solutions for Business, the government’s publicly-funded business support products. This has resulted in their collateral needing to be rebranded to adhere to new guidelines.

As a starting point, we took the illustration style and arrows from the guidelines and then proposed a series of witty, narrative illustrations by Damien Weighill, in which the words ‘Designing Demand’ would be incorporated. The result was a distinctive brand which was applied to a range of materials.

Project
Executive recruitment
Corporate identity
& website

Client
Bretherton Day

As a new company, Bretherton Day required a brand identity and website to establish them as a serious contender in the senior CEO-level recruitment field.

We created a bold and elegant ‘B’ to appear authoritative yet understated. The logo subtly incorporates a bracket symbol to represent the partnership of the company with the recommended individual.

Project
North Harlow
Brand creation

Client
Land Securities

Our client is part of a joint venture undertaking the biggest private planning application ever submitted in the UK for an urban extension to the north of Harlow and known as North Harlow.

We created a distinctive identity to represent the project during the public consultation and planning stages. The logo – eight arrows forming a compass– represented the different parties working together. The feel is positive, yet understated enough to be sensitive to local concerns and aims to build confidence.

Project
Corporate identity
& website

Client
New Cavendish

A new London-based property agency providing real estate investment advice needed a brand identity which would convey the professionalism and prestige of the company to a Middle Eastern market.

The solution was an elegant three-dimensional shape which suggests a building and also contains the company’s initials. We repeated the logo to make a distinctive tessellating pattern, used on the back of the stationery and the website homepage. The website’s other pages continued the theme, using monochrome building patterns as a background.

Project
Fayre on the Square
Marketing campaign
& signage

Client
National Hospital Development Foundation

We were asked to design material to advertise a summer fayre fundraiser for the National Hospital for Neurology & Neurosurgery.

Our theme took its lead from the event’s location: Brunswick Square – a green space in the middle of an urban area. We cut a series of Fayre-related silhouettes from turf which were photographed by Jason Tozer. The resulting images were playful and engaging, appealing to children and adults alike.

Project
BrandEd
Internal communication programme

Client
Addleshaw Goddard

About to review its brand identity, one of the largest law firms in the UK needed a way to help communicate this process and to explain its branding to over 1,500 employees & stakeholders.

Our solution was BrandEd, an internal engagement campaign centered around an interactive intranet portal. To stand out from a corporate backdrop, we used a naive illustrative approach to give BrandEd a distinctive, accessible personality.

An ongoing print and digital campaign reinforced the importance of branding, as well as promoting new features within the site.

Project
Yahoo!
Generation-Y

Client
Yahoo!

Project
16 Palace Street
Integrated marketing
campaign

Client
Land Securities

Land Securities wanted to market six floors of premium office space in Victoria, London to FTSE 100 and blue chip companies.

Our campaign theme was inspired by white plastic figures found in architects’ models. We created six life-size figures (‘Bobs’) and photographed them in the building to show scale and perspective. All of the marketing items featured ‘Bob’ in some way, from the invitations through to the white chocolate gifts. Bob proved to be a memorable campaign and the building was filled within six weeks of the launch event.

Project
President’s Lectures
Marketing campaign

Client
D&AD

D&AD is a global member-led organisation for advertising and design creatives. Twice a year, the current president hosts a series of lectures and forums featuring stars of the industry. We were asked to design collateral to promote the events to students, graduates, tutors and professionals

To capture the attention of this extremely creative and visually aware audience, we developed a different approach and execution to each of the campaigns.

Project
Sing Christmas
Marketing campaign

Client
Sing London
& Land Securities

Land Securities teamed up with Sing London, a non-profit singing initiative, to create Sing Christmas – a series of festive charity sing-alongs held at three of Land Securities’ mixed-use developments.

We designed a series of different singing characters created from musical notation symbols to create an immediately engaging and distinctive campaign. The diversity of the characters helps to convey the message that the events are for everyone and adds more fun to the festivities.

Project
Future Focus

Client
Ravensbourne

Project
Chester Races
Marketing campaign

Client
Addleshaw Goddard

Every year, top-20 law firm Addleshaw Goddard sponsors the showpiece Dee Stakes flat horse race at Chester Racecourse providing an opportunity to entertain important clients.

Our theme for the event was based on the importance of knowledge. We researched a series of lighthearted racing facts which we applied to a range of materials which included an illustrated limited edition book given as a memento of the day. As a finishing touch, the hardback covers of these books were wrapped in a silk material, similar to the ‘silks’ worn by jockeys.

Project
Workout – Professional
Development Programme
Marketing literature

Client
D&AD

D&AD Workout is a professional development training programme, offering a range of courses and workshops to individuals working in design and advertising.

One brochure challenges the reader through a series of seemingly ordinary multiple answer questions. The answers, however, highlight some of the issues that creative people can encounter.

Project
Sales incentive scheme
Internal communication
campaign

Client
Norwich Union (Aviva)

Norwich Union required an internal communications campaign to introduce their new incentive scheme to their telesales teams. Staff could earn points to redeem at Argos stores as a reward for meeting sales targets.

We created images of potential purchases made up from items that might be found in a sales desk environment. Alongside the images, the headline “What are you working towards?” was designed to challenge the staff and provide motivation in their workplace.

Project
Partners’ Conference
Marketing &
event collateral

Client
Addleshaw Goddard

One of the largest law firms in the UK, Addleshaw Goddard hold an annual conference for partners to discuss the past year and future plans for the firm. We were asked to create a modern and sophisticated brand for a wide range of collateral which would complement the traditional typeface of the Addleshaw Goddard logo.

We designed a simple and distinctive marque that cleverly combined the year and title of the event and complemented it with elegant and straight-talking monotone graphics.

Project
Annual review

Client
Sense International

Sense International is a charity working in the developing world to help people who are both deaf and blind to live full lives. They asked us to create an annual review which would demonstrate some of the daily challenges faced by deafblind people and explain how Sense International helps with these issues.

We developed a series of narrative portraits to tell the stories of four young people that had been supported by the charity. We commissioned Illustrator Noma Bar to create the portraits, incorporating objects revealing how these young people were able to communicate, and interact with the people around them.

Project
Direct mail

Client
Hopkins Architects

Leading British architects, Hopkins, asked us to design a pocket sized ‘leave-behind’ piece that reflected their environmentally-responsible philosophy.

Our solution was an interactive one – a continuously unfolding paper-engineered piece conveying four key considerations for sustainably designed buildings. Recycle, Renew, Reduce and Reuse were revealed upon each turn, embodied by an image of a relevant Hopkins-designed building. The cyclical nature of the piece echoes the principles of the architects’ approach.

Project
North Harlow
Website, part of:
Brand creation

Client
Land Securities

Our client is part of a joint venture undertaking the biggest private planning application ever submitted in the UK for an urban extension to the north of Harlow and known as North Harlow.

We created a distinctive identity to represent the project during the public consultation and planning stages. The logo – eight arrows forming a compass– represented the different parties working together. The feel is positive, yet understated enough to be sensitive to local concerns and aims to build confidence.

Project
London Stroke Directory
Website

Client
Stroke Association

The Stroke Association asked us to design and implement an online directory of stroke resources that could be easily used by London stroke survivors, friends and family, as well as healthcare professionals

We created a visual directory using over 200 different icons to represent services available within the site. Service area colour coding, pictorial map selection, and several search pathways were developed to make the site as accessible and easy to use as possible.

Project
Annual Report and Accounts

Client
Breakthrough Breast Cancer

Project
BrandEd
Intranet site, part of:
Internal communications
programme

Client
Addleshaw Goddard

About to review its brand identity, one of the largest law firms in the UK needed a way to help communicate this process and to explain its branding to over 1,500 employees & stakeholders.

Our solution was BrandEd, an internal engagement campaign centered around an interactive intranet portal. To stand out from a corporate backdrop, we used a naive illustrative approach to give BrandEd a distinctive, accessible personality.

An ongoing print and digital campaign reinforced the importance of branding, as well as promoting new features within the site.

Project
Self promotional

Client
Radford Wallis

Self promotional jobs are often amongst the trickiest. Having to come up with a brand new approach when your message is so familiar can be difficult. However we believe that we have created playful and engaging “cards” for our clients and friends.

Some examples are shown here: typography found in packing tape on boxes was used as change of address card; a festive story embossed into turkey foil and a poster of charade games, broken down frame by frame, were both used as Christmas cards. All these ideas reflect our approach and hopefully raise a smile.

Project
Community liaison
Newsletters

Client
Land Securities

As part of its community engagement programme, developer Land Securities asked us to create a newsletter format that could be used for any of their London developments.

Our innovative solution was a square concertina which used a die-cut tab to seal itself and hold a feedback card inside. Cost effective and environmentally sound as no gluing was required, the design is versatile and features engaging articles and photography.

To date we have created and produced over forty newsletters for five different developments.

Project
One Amazing Space…
Brochure

Client
Ravensbourne

Ravensbourne were moving to a new and innovative building at Greenwich Peninsula. The open-plan interior of the building was designed to create an integrated creative environment encouraging students and professionals to work together and share knowledge, influences and experiences.

Asked to convey this vision, we developed a brochure to reflect what it would be like to study in this new environment. One continually changing story expresses how fluid the space will be (each line has several alternatives on different pages) – constantly bringing new people into the story.

Project
Annual review

Client
The Institute of
Cancer Research

In their centenary year, The Institute of Cancer Research (ICR), one of the largest independent cancer organisations in the world, required a special edition annual review to celebrate their history as well as reporting on the past year.

In the review, a laboratory bench became a visual timeline which ran throughout the document, featuring objects that represented important milestones in the history of the ICR. This seamless interaction successfully celebrates past achievements as well as illustrating current developments.

Project
80 & 100 Victoria Street
Division of Space
Installation

Client
Land Securities

Property developer Land Securities owned office space in 80 Victoria Street, London SW1. One vast floor’s space was due to be split into four sections and then let to separate companies. Agents showing prospective tenants around required something to demonstrate this clearly.

Shunning conventional signage, we went for maximum impact by creating four scaled-up stationery items, used to mark out the huge space. The giant objects were then positioned where the partitions would eventually be built.

Project
Point of sale
Installation

Client
Ted Baker

Ted Baker is one of the UK’s leading fashion brands. The company wanted to build upon the success of their Ted Baker ‘Jeans’ label, promoting the product in an installation at their head office showroom and as point-of-sale pieces in stores.

Tuning into the brand’s quirky personality, we considered the lengths to which people might go if they were obsessed with denim jeans, creating a stunning room set in which everything was covered in denim.

Project
Data encryption
Signage & exhibition,
part of: Rebrand

Client
Becrypt

Becrypt provides data encryption and security products for large organisations.

For the logotype we created a simple visual which reflected a combination of computing and security: a ‘hash mark’ is commonly used in coding and we modified it to reflect a medieval portcullis. The distinctive symbol allowed Becrypt to stand out on all product user interfaces.

Project
20 Fenchurch Street
Digital presentation
packaging, part of:
Brand creation

Client
Land Securities

Nicknamed the ‘Walkie Talkie’, 20 Fenchurch Street, designed by acclaimed architect Rafael Viñoly, will be a new landmark for the City of London.

We wanted to reflect the distinctive design of the building with an innovative approach to the marketing material, both in concept and physical appearance. We created a luxury brand for the development which takes the viewer on a ‘journey of discovery’. For example, in the brochure semi-translucent silk screened acetate pages reveal abstract images beneath, illustrating the building’s unique aesthetics.

Project
Universities &
Colleges programme
Brochure

Client
D&AD

D&AD is a member-led organisation for advertising and design creatives. D&AD wanted to encourage design and advertising graduates to become members and asked us to create some promotional literature outlining the benefits of their programme.

Instead of using a standard format, we created a ‘loaded’ spinner brochure, which worked using the accompanying pencil. The piece communicates that joining D&AD is a win-win situation as the opportunities offered far outweighing the minimal membership fee. The brochure also mirrors the shape of the D&AD logo.

Project
Brookes Bus
Bus Livery

Client
Oxford Brookes University

We were asked to design a new livery for a fleet of 11 double decker buses for Brookes’ Student Bus service in and around Oxford.

Briefed that we should use the existing graphic icons and the base blue colour as a starting point, we developed a series of strong, graphic illustrations based on the visual language of bus route maps. One single route line links the illustration as it wraps its way around the bus, reflecting that all these destinations are on one route. Its simplicity, using white vinyl lines, provided a cost-effective but striking solution.

Project
16 Palace Street
Signage, part of:
Integrated marketing
campaign

Client
Land Securities

Land Securities wanted to market six floors of premium office space in Victoria, London to FTSE 100 and blue chip companies.

Our campaign theme was inspired by white plastic figures found in architects’ models. We created six life-size figures (‘Bobs’) and photographed them in the building to show scale and perspective. All of the marketing items featured ‘Bob’ in some way, from the invitations through to the white chocolate gifts. Bob proved to be a memorable campaign and the building was filled within six weeks of the launch event.

Project
One Wood Street
Hoarding

Client
Land Securities

Property developer Land Securities were building One Wood Street, a premium office building in the City of London. They asked us to design a hoarding for the development which would reflect the benefits of the scheme whilst adhering to the Land Securities ‘purple humbug’ guidelines.

Using the office’s location opposite Bow Bells as inspiration, we created a strong and playful typographic solution based on cockney rhyming slang with different expressions conveying key messages. The hoarding gained national press attention in the Daily Telegraph.

Project
Investors &
Analyst Seminar
Interior

Client
Norwich Union (Aviva)

Every year, insurance giant Norwich Union holds an Investor & Analyst seminar in London. We were asked to create a room display for the event based on the company’s plan to provide ‘total service’ offers for each of its Home, Motor and Commercial business areas, all focused around the customers’ requirements.

We produced three stunning aluminium cut and etched 1.5 metres x 3 metres model kits to reflect visually the services and products available for each core business area, each incorporating the customers at the centre.